Last updated: 9 October 2026
Advertising and partner content help fund Times Release. This policy explains how we keep paid content separate from our journalism and clearly identified for readers.
Types of paid content
- Display advertisements: banners and other ads, marked “Advertisement”.
- Partner / sponsored content: articles paid for by a brand, business or individual, published in our “Partner Content” section and marked as partner or sponsored content.
- Press releases: announcements issued by organisations, published as supplied with light editing.
Clear labelling
- Paid content is always labelled so readers can tell it apart from our news reporting.
- Links to a sponsor’s website or products in paid content carry the
rel="sponsored"attribute, in line with Google’s guidelines. - We do not present paid content as independent news or as the opinion of our editorial team.
Editorial independence
- Advertisers and sponsors have no influence over our news coverage.
- Buying advertising or partner content does not guarantee, or prevent, news coverage of a company or person.
- Our editorial team does not write partner content as news reporting.
What we do not accept
We will not publish advertising or partner content that:
- promotes anything illegal in India, including illegal betting or gambling;
- makes false, misleading or unverifiable claims, including guaranteed financial returns or miracle health cures;
- promotes hate, violence or discrimination;
- contains adult or obscene material; or
- infringes anyone’s copyright, trademark or other rights.
We may refuse or remove any paid content at our discretion. Sponsors are responsible for the accuracy of the claims they make. Paid content must also follow the Advertising Standards Council of India (ASCI) code.
Advertise with us
To publish partner content, a press release or an advertisement, email support@timesrelease.com with the subject line “Advertising”.