As generative artificial intelligence begins to reshape advertising and media production, a new generation of AI-first studios is emerging. Among them is RatanovaFilms, an Indian AI production studio focused on creating cinematic films, advertisements and branded content using generative AI.
Founded by 22-year-old entrepreneur Meet Sehgal, RatanovaFilms combines the creative discipline of traditional filmmaking with AI-powered production techniques. The studio produces brand films, television commercials, product content, UGC videos, microdramas, AI avatars and other forms of digital storytelling.
With a remote production model, the studio works with brands, agencies and creators across different markets while using AI to make visual production faster and more flexible.
A Filmmaker’s Approach to AI Production
Generative AI has significantly changed the way visual content can be produced. However, RatanovaFilms’ approach is based on the idea that technology alone does not create an effective film.
Meet Sehgal started the studio with a belief that AI should raise the standard of brand filmmaking rather than lower it. The creative process therefore remains rooted in filmmaking fundamentals, with projects developed around direction, storytelling, lighting, camera perspective, texture and performance.
Generative AI is then incorporated into the production process to bring the creative concept to life.
This approach allows RatanovaFilms to combine the visual thinking associated with traditional filmmaking with the speed and flexibility of emerging AI production technologies.
What RatanovaFilms Creates
The studio offers a range of AI-powered production services for brands, agencies and creators.
AI Films and TV Commercials
RatanovaFilms creates cinematic brand films and advertising content designed around storytelling, visual communication and emotional engagement.
Product Films and Product Shoots
The studio produces product-focused visuals that highlight details such as packaging, ingredients, textures and product features through AI-generated environments and imagery.
UGC Content
For brands looking to communicate through social platforms, RatanovaFilms produces UGC-style content designed for digital campaigns and performance marketing.
Microdramas
The studio also develops short-form episodic stories that can be used for digital entertainment, brand storytelling and content-led campaigns.
AI Avatars
AI avatars and digital presenters allow brands and creators to develop recurring video content while maintaining a consistent visual identity.
Automated Content Workflows
Beyond individual productions, RatanovaFilms works on automated content workflows designed to help businesses create and manage creative assets at scale.
Trusted by Indian and Global Brands
RatanovaFilms has delivered work for some of India’s best-known brands, along with global brands from the USA and Europe. Its clients span FMCG and food, personal care, banking and financial services, pharma and healthcare, education, e-commerce, consumer appliances, nutrition, entertainment and AI technology.
The studio also partners with creative agencies and fast-growing startups. For agencies, it acts as a production partner that can turn campaign ideas into finished films quickly. For startups, it makes high-end brand films accessible from an early stage.
Its client mix reflects the growing use of AI-generated production across both established businesses and emerging companies looking for new ways to create commercial content.
A Remote Studio Built for a Global Market
RatanovaFilms operates as a fully remote team, allowing the studio to collaborate with clients across India, the United States and Europe.
The remote model also gives the company flexibility to work with different creative teams, agencies and businesses without being restricted by a conventional physical production setup.
For brands, this can make it easier to develop visual campaigns across multiple formats while adapting production workflows to the requirements of digital platforms.
Meet Sehgal’s Vision for AI Filmmaking
At the centre of RatanovaFilms is its founder, Meet Sehgal, who launched the company at the age of 22.
His vision is focused on maintaining the creative standards of filmmaking while taking advantage of what generative AI can offer.
“AI has made it possible to create anything, but that doesn’t make everything worth watching,” says Meet Sehgal, Founder of RatanovaFilms. “Our focus is on craft. We want every film we make to stand next to a traditional production and hold its own, while giving brands the speed and flexibility they need today.”
The philosophy highlights an important distinction in the growing AI video industry. As generative tools become more accessible, the ability to produce an image or video is becoming less of a barrier. Creative direction, storytelling and execution increasingly determine whether the resulting content can work effectively for a brand.
Building the Future of AI-Powered Brand Content
The demand for video content continues to expand across advertising, social media, e-commerce and digital marketing. At the same time, brands are looking for ways to produce more content without sacrificing creative quality.
AI-powered production is becoming part of that changing landscape, providing new possibilities for brands to experiment with formats, visual styles and storytelling approaches.
RatanovaFilms is building its position within this emerging production ecosystem by combining generative AI with a filmmaking-led creative process.
Rather than treating AI simply as a tool for generating images or videos, the studio aims to use the technology as part of a broader production system where creative direction remains central.
As AI filmmaking continues to develop, RatanovaFilms aims to work with businesses looking for faster and more flexible production while maintaining a strong emphasis on cinematic execution.
About RatanovaFilms
RatanovaFilms is an AI production studio founded by Meet Sehgal. The studio creates AI films, TV commercials, product films, UGC content, microdramas, AI avatars and automated content workflows for brands, agencies and creators in India, the USA and Europe.
To see the studio’s work, visit www.ratanovafilms.com and www.meetsehgal.com.
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