Akasa Air unveils Akasa Elevate loyalty programme as airline turns 4

Akasa Air has unveiled its new loyalty programme, Akasa Elevate, to coincide with the airline’s fourth anniversary of commercial operations.

The programme lets members earn points on eligible flights and ancillary products and services, with passengers who have flown since April 1 this year eligible to join and claim points retroactively.

Founder and chief executive Vinay Dube said the programme reflects Akasa Air’s philosophy of putting customers first, calling the airline’s journey so far ‘extremely exciting.’

Dube said the loyalty programme is a natural extension of the carrier’s positioning as an ‘Experience-Led Carrier’ and a way of thanking its customers.

Akasa Elevate offers fast tier progression through eligible flights or spending, earnings on flights and ancillary products with extra rewards for direct bookings, and unlimited priority services as members move up membership tiers.

Akasa Air began commercial operations on August 7, 2022, and has since expanded its domestic and international network, including routes to Gulf destinations such as Doha.

The programme features fast tier progression based on either eligible flights or spending, earnings on flights and ancillary products, extra rewards for direct bookings, and unlimited priority services as members climb through membership tiers.

Akasa Air began commercial operations on August 7, 2022, and has since expanded its domestic and international network, including routes to Gulf destinations such as Doha.

The airline said its rapid growth over four years has been built on a young, all-Boeing 737 MAX fleet and a focus on operational reliability across its expanding route network.

Akasa Air has positioned the loyalty programme as part of a broader push to deepen relationships with repeat customers as the airline’s route network and flight frequency have grown since its 2022 launch.

Akasa Air positions itself as an ‘Experience-Led Carrier,’ and Dube described the loyalty programme launch as a natural extension of that philosophy and a way of thanking customers.

Photo by Krish Aarush, Wikimedia Commons, CC BY-SA 4.0