In the heart of the saffron capital of India, where the golden crocus flowers sway gently in the autumn breeze, stands a name that has become synonymous with purity, heritage, and trust — The Noor Kesar. Established in 1976, this family-run enterprise has been preserving the true essence of Kashmir by offering the world’s finest natural products, including Kashmiri Saffron, Shilajit, Honey, Dry Fruits, Nuts, and Herbal Handmade Products.
Born in Pampore, the famed town known as the “Saffron Bowl of Kashmir,” The Noor Kesar began with a humble yet determined vision — to share the authentic taste and wellness of Kashmir with the world. Over the decades, the brand has built an enduring legacy grounded in trust, quality, and the preservation of traditional harvesting and processing methods. Today, under the leadership of Mr. Aneesul Islam, The Noor Kesar continues to blend Kashmir’s timeless heritage with modern-day excellence. The brand’s products are widely appreciated for their purity, aroma, and health benefits, making them a trusted choice for families and wellness enthusiasts across India and abroad.
“Our products are not just goods to be sold; they represent the heritage and hard work of Kashmiri farmers. Every saffron thread, every walnut, and every drop of honey carries the soul of Kashmir,” says Aneesul Islam, Owner of The Noor Kesar. At The Noor Kesar, every product begins its journey in the fertile soils and pristine mountains of Kashmir. Great care is taken at each step — from harvesting and drying to packaging — ensuring that every item reaches customers in its most natural and unaltered form.
The brand’s Kashmiri Saffron is harvested from the lush fields of Pampore and is celebrated for its deep red strands, rich aroma, and powerful medicinal properties. Its Pure Pahadi Shilajit is extracted from the high-altitude rocks of the Himalayas and is known to enhance stamina, energy, and overall well-being. The Organic Kashmiri Honey is unprocessed and unfiltered, collected directly from Himalayan beehives, offering both rich flavor and therapeutic value. The Noor Kesar also brings a range of Dry Fruits and Nuts, including Kashmiri almonds, walnuts, and dried apricots, sourced from local orchards for freshness and authenticity. Additionally, their Herbal Handmade Products are crafted using age-old recipes and natural herbs, promoting beauty, wellness, and a healthy lifestyle.
Through its digital platform, www.pamporekesar.com
, The Noor Kesar has made it possible for people worldwide to experience the purity and authenticity of Kashmiri products. Each product listed on the website carries a story of dedication, tradition, and connection to the land of Kashmir. Whether it’s the fragrance of pure saffron, the strength of Himalayan Shilajit, or the sweetness of natural honey, The Noor Kesar ensures that every customer receives a piece of Kashmir’s soul with every order.
For nearly five decades, The Noor Kesar has maintained its reputation as one of the most reliable and authentic suppliers of Kashmiri products. Its enduring success lies in its commitment to quality, honesty, and respect for nature. The brand stands not only as a successful enterprise but also as a custodian of Kashmiri culture, wellness, and identity. “Our saffron fields are our identity, our pride, and our responsibility,” adds Aneesul Islam. “Through The Noor Kesar, we aim to protect this heritage and share its purity with generations to come.”
Founded in 1976 in Pampore, The Noor Kesar is one of Kashmir’s oldest and most respected names in the saffron and wellness industry. The brand specializes in authentic Kashmiri Saffron, Himalayan Shilajit, Pure Honey, Dry Fruits, Nuts, and Herbal Handmade Products. With nearly fifty years of heritage, The Noor Kesar remains dedicated to delivering purity, health, and the true essence of Kashmir to every home — carrying forward a golden tradition that began in the saffron fields of Pampore.
Business Name: The Noor Kesar
Website: https://www.pamporekesar.com
Established: 1976
Owner: Aneesul Islam
Phone: +91 96825 66117
Location: Pampore, Jammu & Kashmir, India